NauticNews

Dirk Boehmer Named New President of Vicem Yachts USA

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11/2009 –

Vicem Yachts, Turkish builders of luxury classic style motoryachts, has appointed Dirk Boehmer as the new president of Vicem Yachts USA, the company’s U. S. sales and service operations.  Vicem CEO, Alberto Perrone Da Zara (read also NauticNews.com article on Alberto Perrone Da Zara’s nomination as CEO of Vicem Yachts), made the announcement at a press conference held opening day at the 2009 Fort Lauderdale International Boat Show.

Boehmer comes to Vicem Yachts with more than 15 years of managerial and sales experience in the global consumer retail and marine industries.

Just prior to joining Vicem Yachts, Boehmer was Sales Director for Bertram Yachts, a division of Ferretti S.p.A. based in Miami, Fl.  In concert with the company’s international management team in Italy, Boehmer helped reorganize and supervise the company’s international dealer network and lead global marketing and promotional activities that helped increase international luxury yacht sales by over 80%.  He also oversaw the project management of all yachts through their entire construction process, and directed product/engineering teams in modifying products to ensure they are suited for individual market tastes and applications.

In 1997, he parlayed his managerial experiences into the marine industry, joining Brunswick Corporation as International Sales Manager for Sea Ray Boats. Over a five-year span, he managed international sales centers and regional sales offices, designed a lead management database for international prospects and dealers, and directed an international master dealer certification program to increase dealer profitability and sales.  During his tenure, the company achieved sales in excess of $50 million.  He also directed the European integration of the Sea Ray and Boston sales efforts while on assignment in Amsterdam, The Netherlands.

While with Sea Ray, Boehmer also earned his Masters in Business Administration from the University of Tennessee in 2000. In 2003 he became Vice President of North American Sales for Vancouver-based Walker Bay Boats, a specialty small boats manufacturer of inflatable RIBs, roll-ups, dinghies, kayaks and sailboats, where he helped double annual sales revenue and introduce a new product line over a three-year tenure.

Dirk will be headquartered in Vicem’s main U.S. sales and service facility in Fort Lauderdale, Florida. He will also oversee the sales operations in Huntington, New York, Newport, Rhode Island and Newport Beach, California.

Vicem Range on NauticNews.com

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